Public Relations practitioners are necessary to prevent and control individuals’ and corporations’ PR crises that occur through social media

With the increased use of social media outlets such as Twitter and Instagram, celebrities, politicians, and companies are in need of public relations experts to moderate how they use these outlets.

In this portion of the ePortfolio I will talk about what public relations practitioners do and why they are so important to celebrities, politicians and corporations, especially now with the increased use of social media.

Other college students have the perception that being a communications major is a “joke” and is a sure way to be unemployed once you graduate college. However, they will learn from this section of the post that public relations practitioners are necessary to handle important people’s social media accounts so that crises don’t occur to maintain a company’s good standing with the public.

http://www.entrepreneur.com/article/244051

Social media outlets, such as Facebook and Twitter, have created new methods for public relations practitioners to prevent and control PR crises

In this portion of the ePortfolio I will expand on the many ways PR practitioners use social media and technology to handle crises and every day PR for their clients. I will use several recent examples including Volkswagen and how their PR people handled their most recent PR crisis using technology and the Internet.

I will use the following link in order to visualize the impact a PR crisis has on the public’s perception of a company or person (I will use Volkswagen as an example) and then go into the several ways PR practitioners use social media to increase those ratings http://www.thedrum.com/news/2015/09/28/study-reveals-how-public-perception-volkswagen-changed-throughout-scandal

New social media methods have facilitated public relations practitioners’ work not only in the U.S, but in other countries too

Here I will expand on how effective public relations work in China and how government-controlled media and rapidly expanding Internet use all affect the methods PR practitioners use to handle crises and every day PR.

 http://www.chinabusinessreview.com/effective-public-relations-in-china/

I would like to interview my Introduction to Public Relations TA and ask him if methods in PR are approached the same way here in the US as they are in China. 

http://comm.umd.edu/people/graduate-students/Xu

*Video Interview Here*

A few questions I may ask him are:

• Do PR practitioners use the same outlets of social media to handle PR crises or others?
• Does China’s government-controlled media affect the way PR people approach handling a crisis?
• Do politicians and celebrities in China actively use Twitter or do they prefer other social media outlets?

Public relation practitioners have increased the ratings and bettered overall feelings towards companies and individuals by following ethical guidelines just like journalists

The general public views public relations practitioners as being untrustworthy and unethical. This portion of my post will challenge their ideas by clarifying exactly what PR practitioners do and highlight the ethical guidelines they must follow, just how journalist do.


https://www.prsa.org/AboutPRSA/Ethics/CodeEnglish/#.Vl3RO4QnZFM